Learn how founders think.

Each stop is a short lesson with an activity. Nothing to fill in, nothing to submit. By the end you’ll know exactly what your application needs, and how to get it.

1. Start · 3 min

   Board the boat

   What you get, what we expect, and how the whole journey works.

2. Stop 1 · 4 min

   Start with a problem, not an idea

   Ideas are cheap. Real problems that real people have are gold.

3. Stop 2 · 4 min

   Ask “why?” until you hit the root

   The first answer is almost never the real problem. Dig.

4. Stop 3 · 5 min

   Talk to real people

   Founders don’t guess. They ask. Here is how to ask well.

5. Stop 4 · 5 min

   Plan a 2-week test

   Don’t plan a company. Plan the smallest experiment that proves something.

6. Stop 5 · 4 min

   Build a mixed crew

   Four copies of the same person can’t row a boat. Mix it up.

7. Stop 6 · 4 min

   Find someone who’s done it before

   One outside mentor is a must. A teacher and a parent are bonus crew.

8. Stop 7 · 4 min

   Make a 2-minute video

   A phone camera is enough. Show the problem, don’t just talk about it.

9. Finish · 2 min

   Packing list

   Tick everything off, then start your application.